New Facial Recognition App Could End Anonymity

FindFace’s technology may one day allow anyone to identify you with their phone.  



Imagine you’re sitting in a coffee shop. Out of the corner of your eye, you see a stranger pointing his phone in your direction. The next day, you get an email from someone claiming to have seen you at the coffee shop. He’s asking you on a date. You have no idea how he got your contact information, let alone how he identified you.

The power to identify total strangers on the street is the advertising pitch for a new wave of startups hoping to capitalize on rapidly advancing facial recognition technology. But in Russia, it’s already a reality.

FindFace, an app launched by a Russian startup two months ago, lets its usersidentify strangers from pictures of their faces.


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